.png)
.png)
.png)
About the Client and the Task
Silpo approached us with a request to create an animated promo for the ice cream they made with a brand Premia that would engage viewers and advertise the product in just 15 seconds.
This was already our second collaboration with the Premia brand! Previously, we worked on a spot for their kabanos sausages — you can check out the video here
Our Approach
For the ice cream story, we decided to take a similar approach as we did with the kabanos spot: to find an emotion that would motivate the viewer to take that same bite or lick. Together with the client, we developed the idea of childhood you return to when tasting the ice cream, because that’s when its flavor truly felt unforgettable.
We wanted the viewer to experience that carefree childhood atmosphere, even during their workday routine. So, in our story, we created a slightly tough character whose world is clearly rushing by — and only when he takes that first lick does he instantly transport back to childhood. This became the core idea of the spot — Premia ice cream, just like in childhood!
Moodboard
How we created this animation
To make the part where the main character is transported back to childhood more visible, we used a mix of 3D and 2D animation. This allowed us to separate the present world, where the character exists, from the world of his childhood memories, which in 2D resemble blurred, childlike sketches. This approach also helped optimize the budget, which was a great bonus!
By the way, this isn’t our first case where we combined 3D and 2D animation. We also recommend checking out our case for Їzi Nuggets
To show the viewer how delicious Premia ice cream is, we applied dynamic zoom transitions and morphing for the character transformation. In the final part of the video, we placed the character on a swing and made him swing, enhancing the effect of being transported into memories. This was one of the technical challenges for our team, as we had to synchronize 3D and 2D animation into one smooth flight.
And if you didn’t know yet, besides the storytelling itself, we love filling our scenes with small details that viewers have to really look for. On the hero’s laptop, there’s a stylized Premia logo, and by the end of the video, his watch transforms into a toy candy watch.
.png)
Watch the video and go back to childhood here:
.png)