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Video (Part 1)
About the Client
LOKO is a superfast delivery service for groceries and restaurant meals, created by the “Silpo” network. Together with the creative agency Superfuture, we produced a dynamic series of animated promo videos showcasing the speed and convenience of LOKO’s delivery service. Curious how it all came together? Let’s dive in! 🛸
(Oh, and by the way, we’ve worked with Superfuture before on a project for MEGOGO — you can check it out - here!)
Task
Superfuture approached us with a bold mission: create animated promos that would spotlight the speed and perks of LOKO delivery while capturing the brand’s high-energy, go-getter vibe. The timing added an extra twist—LOKO had just hit the market, so our animations needed to instantly scream “LOKO” at first glance.
Our creative sparks flew: think cheeky cravings sneaking into your brain, lightning-fast cheetah couriers zipping through portals, and UFOs delivering your must-haves in the blink of an eye. Ready to join us on our journey? Let’s break it all down!
Production
While Superfuture handled the killer creative concepts and sharp scripts, we brought the visual magic to life—obviously 😏.
The first two videos centered around a classic showdown: the mischievous Hungry Thought, creeping into the minds of our unsuspecting heroes, Tetiana and Serhii, and tormenting them with cravings they couldn’t shake. Enter LOKO, the Cheetah Courier—sleek, speedy, and always one step ahead.
Our challenge? Bring these characters to life with energy and flair, developing dynamic, high-octane chase scenes that capture the blink-and-you’ll-miss-it speed of LOKO’s delivery service.
Another key aspect of bringing this animation to life was nailing the perfect color palette. With LOKO being a fresh brand at the time, we built everything around their one bold visual asset—the bright pink logo. That punchy hue set the tone for a vibrant world.
Next up: the stars of the show. To design Hungry Thought, we asked ourselves, What would a rumbling stomach look like if it came to life? The result? A character that evolved with each story. In the first video, Hungry Thought is a sneaky little pest, creeping in unnoticed. By the second, it transforms into a giant, unstoppable force, barreling through everything in its path.
[animation to be done]
We finalized Cheetah based on sketches and references from Superfuture, turning their vision into a chic, eye-catching character that didn’t just steal the show—it became a mascot for the LOKO brand itself. This bold and charismatic Cheetah wasn’t just a one-time star, either. It went on to headline our future videos.
We packed the showdown between Cheetah and Hungry Thought with dynamic angles, dramatic leaps, and thrilling spans to keep the energy sky-high. To make sure every move hit just right, we even tested a few stunts ourselves in our office before bringing them to life in animation 😅.
Of course, we didn’t skip the small stuff! 👀 We packed the animation with subtle details and little touches that make every rewatch a fresh experience.
Video (Part 2)
Following the buzz from the first videos, Superfuture pitched the idea of continuing the story—and we were all in. This time, the focus was on hammering home one key message: LOKO delivers your goodies in 25 minutes or less! That challenge sparked a fresh wave of creativity and inspired us to dream up some original visual magic.
For this series, we cranked things up a notch. New characters joined the mix, and we introduced slick, high-speed portals that let our LOKO courier outrun everything—rain, hungry thoughts, you name it.
The real challenge was designing portals that fit the overall style and thinking through exactly how the courier would interact with them. To keep things visually diverse, we created both vertical and horizontal portals, giving us the flexibility to show multiple perspectives.
For every LOKO video, we made sure the composition was spot-on, no matter the viewing format. Whether it was widescreen, vertical, or square, the visuals stayed bold and dynamic.
Video (Part 2)
But the story didn’t end there! Our two newest videos with Superfuture turned the spotlight on LOKO’s combo delivery service from stores and restaurants, plus a crisp promo for Black Pink Friday 😎.
For the combo delivery video, we jumped headfirst into a Mortal Kombat-inspired universe, where two characters, Restaurant and Store, go head-to-head in an epic delivery championship. Spoiler alert: their rivalry doesn’t matter because the LOKO Cheetah Courier swoops in to deliver goodies from both places faster than anyone else!
The real challenge here was nailing the dynamics of the characters’ movements and attacks, giving every moment the punch it deserved. And, of course, integrating Cheetah as the game-changer, catching the products mid-battle for delivery. All this action packed into a snappy 15-second clip—just the way we like it!
For the Black Friday promo, Superfuture came up with a wild concept: so many Hungry Thoughts flooding your mind, it’s like your vision goes dark! But don’t worry—LOKO’s “pink weeks” with epic discounts are here to save the day.
Our animation team went all in to bring this vision to life. We created a wasteland of Hungry Thoughts, filling the screen with chaos and cravings, and contrasted it with a vibrant pink room packed with cheetahs handing out discounts. To make the transition between these two worlds as impactful as possible, we built the entire animation in a single continuous shot.
Video (Part 3)
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