Teaming up with Off Madison Ave, we made the summer promo for the state's tourism office. It's not AI, it's AZ promo opens like a prompt window. Typing out the perfect vacation, and Arizona answers with the real thing.
Our part was the motion. We took the shooting board and pushed it: typography that reacts to every prompt, cursor beats, landscapes that assemble with depth instead of cutting in. All 2D, built in our artist-led hybrid workflow, from animatic to final sound.
The best boards leave room for art directors and artists to answer what the frame can't. This one did.
Kudos to Off Madison Avenue for the trust and the great collab, and to our Creative Director Vitalii Nebelskyi with the team.
Check out the result! 👇
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