Together with creative agency Banda, we created an AI-powered campaign for PUMB commercial bank. The campaign comes in two parts, and in both of them, two charismatic bath ducks, Vitalik and Valera, try to tell the audience about all the benefits and cool features PUMB has to offer.
One of the main challenges was to explain banking services and features in a way that was clear, engaging, and definitely not boring. Because, let’s be honest — watching two charismatic ducks talk about banking sounds a lot more interesting than your typical bank commercial.
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