We all want fair pay, so even the smallest contribution should count. SoftServe created PeEx, a new performance review platform, for its employees - and it was exactly what they were waiting for. PeEx helps SoftServians learn new skills and grow professionally. And, perhaps most importantly, it reflects all their skills and achievements in their final paycheck. Once the platform was ready, the only thing left to do was introduce it to all 13,000 SoftServe employees and make them fall in love with it.
To introduce PeEx, we created an emotional promotional video. It features gadflies, IT slang, comic situations and characters you can relate to: a junior doing the work of a senior, a Rubyist coding in Python, a Prime Minister working at his own pace and completing amazing projects.
During the first three months of the promo campaign, the video reached 600,000 current and potential SoftServe employees. This video has helped both to tell about the PEeX program itself and to show people how cool SoftServe evaluates its employees and truly cares about them.
