IT Arena Meditation

IT Cluster


IT conferences


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For 8 years, we have been creating large-scale opening ceremonies for a big tech event IT Arena, telling stories of a dynamic chase after technologies. And all of that with dramatic music playing in the background. In 2021, we decided to distract all event participants from their worries with a moment of meditation, an opportunity to relax and focus on themselves. It’s calm and easy to watch. It’s inspired by the Headspace meditation guides. Take a look!

Styleframe and Character Design

The colour palette of the videos changed over time:

We started out with warm green tones, but decided to go with colder blue-green tones at the end. Which in our opinion matched the mood of the video better. But we also used bright green for highlighting details, as a reference to virtual reality and IT in general. We wanted to create the atmosphere of peace, tranquility, and perhaps even loneliness for our hero in the room. Our hero isn’t gendered, and dressed in casual home clothes - the viewers will notice the resemblance between them and the hero.

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project team

and action

Mariana Fedyna


Ivan Ischenko

Art director

Olya Barabakh

Illustrator, Cell animator

Vitalii Nebelskyi

Animator, Compositing  



IT Cluster

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