What is it like to be a developer?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client: Intellias is an IT company developing software products. Intellias is the #1 employer, according to Forbes.

Problem: Intellias wanted to talk to developers about the benefits of working for the company.

But after an interview with CA, we learned that developers no longer trust advertising messages. They believe that all IT companies are the same and call them galleys. Therefore, we tried to find a new approach.

Solution: We offered to advertise not a company but a person and his profession.

And make Intellias integration native, not direct. The video contains universal insights that apply to any specialist, any IT company. By telling a story, not about a specific company but about people in general, we showed that Intellias understood their problems, and therefore we got the attention of these people.

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project team

and action

Ivan Ischenko   


Mariana Fedyna

Creative Copywriter

Bohdan Lysyk, Victoria Suprun


Yura Pyzhenkov


Victoria Suprun

Casting Manager

Vova Koltyk  

Props Master

Irena Nosko, Max Dvoretskiy

Art Department

Oksana Pihel  


Volodymyr Boyko


Danylo Reznychenko


Maxim Bogut


Ivan Kashin, Andriy Voronov, Yaroslav Demchuk

Technical Department


see more

(c) copyright and other things
designed & implementation by HAPPY design

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