Maybe pizza?

LA П'ЄЦ

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Food

2021

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Client: delivery of wood-fired pizza to LA PIEC.

Task: LA PIEC is known as the fastest pizzeria in Lviv. 29 minutes and the request is in your hands. But this advantage began to be repeated by others, and LA PIEC needed a new positioning.

Solution: We decided to enter a new category. De LA PIEC competes with other pizzerias, but with doubts. When you don't know what you want to order, where to go for a walk, what varnish or wallpaper to choose.

As a solution to any incomprehensible situation, we offer: maybe pizza?

Often repeating, maybe pizza, we fixed this phrase for LA PIEC.

Slogan: maybe pizza?

As a result, 5 videos with different insights came out.

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Project Team

and action

Ivan Ischenko

Art Director

Mariana Fedyna

Creative Copywriter

Andrii Olenych

Director

Roman Petrusyak

DOP

Victoria Suprun

Producer

Ivan Kovalyshyn  

Gaffer

Kostyantyn Matviyenko

Location Manager

Victoria Suprun

Casting Manager

Oleg Papikyan

Casting Assistant

Аnastasia Skupeiko, Vika and Natalia

MAUH

Oksana Pihel

Style

Irena Nosko

Style Assistant

Oganes Melkonian

Set Designer

Ksenya Kurylyshyn

Props master

Nazar Sheriff, Andrii, Mykyta Kriher, Oleh Rak, Mykola Vasiltsiv, Danylo

Art Department

Oksana Sybydlo   

Foodstyle

Andriy Kis’

Helper

Tanya Yarmolovych 

Backstage photographer

Misha Onyshkiv

Backstage videographer

Ihor Malytskyi

Edit

Anrii Adler

Color Grading

Dzhmil' Records

Sound design

Rostuslav Dron, Roma 

Stage Sound

Alina Shvaenko

Clapper

LA П'ЄЦ

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(c) copyright and other things
designed & implementation by HAPPY design

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